![]() The good news is that we have the unique ability to adapt to such threats. As an industry insider, I know their Achilles’ heel-and soon you will too. But I’ll also share how I overcame struggle and explain why we are much more powerful than any of the tech giants. In the next few pages, I’ll reveal my own struggle with distraction, and how I, ironically, got hooked. “The fact is, in this day and age, if you are not equipped to manage distraction, your brain will be manipulated by time-wasting diversions. In this great book, he gives us a practical look at *why* we’re so vulnerable to getting hooked in the first place and, most importantly, how to make ourselves Indistractable so we can control our attention and choose our lives. ![]() ![]() As philosopher Paul Virilio wrote, ‘When you invent the ship, you also invent the shipwreck.’ In the case of user-friendly products and services, what makes some products engaging and easy to use can also make them distracting.” After finding HIMSELF hooked to many of the products created by designers inspired by *his* work, Eyal got himself UNHOOKED and, ultimately INDISTRACTABLE. As he says, “But there’s also a dark side. ![]() We have Nir to thank for helping make the technology we use better. It was called Hooked: How to Build Habit-Forming Products. His first book was an international bestseller that’s influenced the product development of pretty much all of the leading tech companies on the planet. Nir Eyal is a former lecturer at Stanford’s Graduate School of Business. ![]()
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